Glorafilia is a pretty young woman who appears to be in a chaste love triangle with Ben and Nathan from Zed. I’m not sure why drummer Adrian doesn’t get to be involved, other than that he’s just the drummer.
The lyrics mention Glorafilia as “tying ribbons in her hair”, which is depicted with an elastic hairband tying up her white-girl dreads, just a bottle of Pantene away from returning to their natural silky state. And speaking of hair, Nathan Zed has bleached his hair for this video. It’s so new there’s no regrowth, so it looks more like albinism.
Anyway, the trio are off to school where we discover them mucking around in the science lab. This is not like Edward and Bella flirting over flatworms – Ben Zed manages to set his bunsen burner alight.
The three of them escape the cruel world of science and head to the beach. The two boys are in the front with Glorafilia lazing in the back of their convertible. Of all the possible seating combinations, this is the safest. Just imagine if it was Glorafilia in the front and the boys in the back. Hilariously, the drummer is following on a motorbike. He has a girl pillion passenger with him because it would be really awkward otherwise. (“Dude, why is the drummer following us alone on his bike?”)
The gang arrive at the beach, chill out in someone’s parents’ fancy beach house, have a singalong down by the shore, then a spot of beach volleyball, and a final campfire singalong. At it’s at the campfire that Glorafilia reaches out and touches Ben on the shoulder. Dude! Duuude! You’re in!
The thing I really like about Zed’s videos is they never try to be more than what Zed are. This is a popular teen band making music for teens and their videos always show that life.
Best bit: the magical paper dart that shows Zed playing.
Director: Scott Cleator
Ngā Taonga Sound & Vision