Eye TV “Wish It All Away”

1997-eye-tv-wish-it-all-awaySerenading used to be so much simpler. The young man would stand outside the abode of his beloved and strum a song – or hold up a boombox – and win her over. When Eye TV try it, things don’t quite go as planned.

It starts out well, as they being to play the song outside a house. But where is the object of their affections? I say “they” because it really does seem to be a group effort, as if the entire band if trying to win someone over.

The first person to notice them is a woman taking out the washing. At night? It’ll never dry. Slowly people in the building become aware of the woo-ers. A light snaps on. An old man frowns. A group of young women cheer. Two dudes grin. An older couple find the situation romantic. But what sort of house is this? Why do all these different people live in the same house? Perhaps it’s a halfway house.

The locals are well into the group’s dreamy 1950s-tinged pop ballad (except the old man), but there’s no sign of the girl. But suddenly she comes walking down the road, wearing a waitress uniform and slouchy old sneakers. But rather than walking like someone who’s been on her feet all day long, she’s doing a sexy catwalk strut, which looks really weird.

Finally the girl is reunited with the band. Proving that this is some sort of bizarre love quadrangle, the video ends with the four of them going on a romantic countryside date in a convertible. Modern love.

Best bit: the youths who carry a couch outside to enjoy the entertainment.

Director: Jesse Warn
Ngā Taonga Sound & Vision

Next… dirty beatniks.

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