Eye TV “Dynamite”

1997-eyetv-dynamiteThis video is directed by Supergroove’s bass player Joe Lonie, who gained his directing chops through making all the videos for Supergroove. I’m not sure if this is his first video for another band, but it’s at least amongst his earliest. Joe’s music videos have a particular style – they all have a gimmick. This video can be summed up thusly: shot in one take, with sped-up footage, the band perform the song on the back of a truck at it drives around One Tree Hill. Kind of like Bjork’s “Big Time Sensuality” video, plus colour and a Kiwi location, minus the budget and Stephane Sednaoui’s artistic eye.

“Dynamite” is an energetic rock number, with the fierce, Nietzsche-quoting chorus “I am not a man! I am dynamite!” The video captures this energy, with the sped-up footage giving the video a crazy twitchy energy.

While the video has a gimmick behind it, the song and the general execution of the video don’t make it seem gimmicky. The idea of a “dynamite” person hooning up One Tree Hill and then coming down just as fast, fits well with the theme and tempo of the song.

But like other videos of this era shot at One Tree Hill, it now has a bittersweet flavour. Everytime there’s a glimpse of the now missing tree, a feel a little sadness. Poor tree.

Best bit: the two moments where Luke the drummer gets to come up to the front.

Director: Joe Lonie
Ngā Taonga Sound & Vision

Next… drawn and quartered.

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