You know, Grace have a very pleasing oeuvre of videos. “Cool World” is directed by Mark Tierney (otherwise of the Strawpeople) and the video captures the media moodiness of his other band.
Bookended by snippets of a bald-headed person and alarming messages like “They are stealing the time”, the video launches into the group playing to their strengths – dramatic lighting, smouldering stares, cheekbones.
This is interspersed with a troubled young women taking out her frustrations on a punching bag. However, she also takes the time out to look fabulous in giant sunglasses.
I like that Grace kept their music videos consistently stylish, suggesting that someone with an overall vision cracked the whip no matter who directed their videos.
Best bit: the model posing with old white-painted TV sets.
Director: Mark Tierney
Ngā Taonga Sound & Vision