JPS Experience “Into You”

The song is underpinned by some nice nice nice crunchy guitar, with lovely pop melody over the top. The video doesn’t try to fight this, and the camera swooshes around the band performing the song with red and green stage lighting along with bits of blue and white. There’s also swirly lava lamp-like stuff, because lava lamps were cool in the 90s.

Also a relic of the 90s – Dave’s striped top, making him a perfect 90s indie pinup. The JPS lads have perfected the lingering camera glance. It’s as if to say, “Hey, girl. U know I’m in an indie band, but I always got time 4 u”.

The JPS Experience have previously gone for bigger concepts in their videos, but I think this simpler video is one of their strongest. When you have a great song, you don’t need to spice things up with exotic locations, lol props or bleeding edge digital effects.

Best bit: The sneer and the pout.

Director: Jonathan Ogilvie
Ngā Taonga Sound & Vision

Next… is it you or is it me?

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