Cinematic “Already Gone”

In a Wellington flat, a group of young people sit around a kitchen table. They’re cracking open fortune cookies, sharing coffee and having a very involved conversation. Meanwhile in the adjacent lounge, Cinematic are sitting around performing the song, an upbeat folk number, not unlike their Christchurch peers the Holy Toledos.

It comes across looking like the theme song of a TV series about some hip young adults living in the city – not unlike what “The Insider’s Guide to Happiness” did a decade later.

In a strange way I find myself more interested in the action in the kitchen than the band in the lounge. It’s because the people gathered around the table are more lively and engaging. The band are just getting down to business with playing the song, though frontman Jeremy Taylor (a food blogger and record store nerd these days) has a great presence.

Another notable thing is cigarettes. A couple of the chatting group are smoking. Less than a decade later, casual smoking in music videos has pretty much died out altogether. Now it just seems pretentious and irresponsible. Oh, you think you’re cool with that cig?

This video feels like there’s a lot of lost potential. The song should have been more successful and the kitchen table group should have had their own series. Oh well, there’s still the video.

Best bit: the montage of lingering glances, across-the-table drama.

Director: Jonathan Brough
Ngā Taonga Sound & Vision

Next… a grungy crumble.

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