Dead Flowers “Be Someone”

The last time we saw Dead Flowers, they were flailing their hair about in the last days of hair metal. By now grunge had taken hold, so they had to up their game if they wanted to survive in the ruthless world of popular music.

The “Be Someone” video – the only video available online from this funding round – is shot in grainy, scratchy black and white, and takes place at a sinister “CHEMISTRY LABORATORY”. It looks highly influenced by the videos Nine Inch Nails were making.

The basic plot involves a bothered scientist running around the CHEMISTRY LABORATORY, while the band plays. I’m not sure why the band is playing in the lab, but this seems to greatly torment the scientist, causing him to go mad and then be particlised by a crazy science experiment.

The video keeps a consistent level of manic energy, but it could have done with a few pauses, moments to reflect. Even when the scientist pauses at a locked gate, he still has to madly scramble for his spectacles.

Best bit: the guitar-head-mounded camera capturing the scientist’s neverending torment.

Ngā Taonga Sound & Vision

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