Evermore “It’s Too Late (Ride On)”

2003-evermore-its-too-late“It’s Too Late” was the first Evermore single to chart, but here’s the thing – it only charted in Australia (#16), not New Zealand. It wasn’t until 2006 that the Hume brothers began charting in their home country. With that in mind, it’s not surprising that this video was filmed in Australia – Brisbane to be precise.

But the video doesn’t take advantage of the tropical Queensland climate. Instead the video is shot at night, set in a spooky enchanted forest type location. There’s the moon and a mysterious clock and not a pineapple in sight.

While the brothers are performing the song inside the trunk and/or above-ground roots of a giant tree, another guy wanders around the forest. He seems to be involved in steampunk treasure hunt happening, with cogs and other clock components being collected to make a clock. Maybe this is some kind of initiation ritual, casting for an extra guitarist to take on tour.

The wanderer collects all the clock pieces, assembles the clock and presents it to the moon. The moon, strangely enough, doesn’t respond.

Yeah, the video is a little bit silly, but the song is strong and by this stage Evermore were very experienced performers, so it all works. There aren’t many videos that can get away with a guy presenting a clock to the moon.

Best bit: skilful lighting that turns tropical flora into a Disney-quality haunted forest.

Director: Sarah-Jane Woulahan
Ngā Taonga Sound & Vision

Next… big pink 2: the return.