This is pretty much the ultimate Supergroove video. Like a lot of their vids, it feels like every single effect in the video editing software has been used. Why have all seven band members in shot when you can have a border of 20 Supergroove heads around the shot? And shall we throw in some flames for good measure? Yeah, why not!
And then there’s the issue of the harsh lighting on Che Fu making his nose cast a shadow like a Hitler moustache. And remember, kids, this was before hipsters made bad moustaches cool.
The video was directed by Supergroove bassist Joe Lonie (then going by the name Jo Fisher) and Matt Noonan and was impressively awarded Best Video at the 1995 New Zealand Music Awards.
But at the heart of the video is Supergroove, doing a tight, twitchy performance. Even the band members who aren’t always performing still keep the energy going.
And let’s not forget that the song is called “Can’t Get Enough”. That attitude has been also applied to the video, with every shot filled up with layer upon layer of effects. If there was ever a quiet moment, ever a feeling of stillness, the entire Supergroove universe would have collapse upon itself. The band (average age 19) were young, hugely successful and were teeming with energy and ideas. If the video had been more subtle or calmer in any way, it wouldn’t have been enough.
Best bit: the awkward kneeling dance steps near the end.
“It’s My Sin” is a cruisy ode to life. The video is shot in high-contrast black and white, usually on a close-up of Jan’s head. Sometimes her hair and makeup is neat, other times it’s a little messed up.
It’s a simple video, but has really strong visuals. Jan vamps up well, and the high-contrast effect emphasises this even more. Also appearing in the video is an occasional microphone, a blindfold, a candle and a freshly poured half-pint of lager. And given that Jan spends most of the video under what are obviously very bright, hot lights, a cold beverage would no doubt have been very welcome.
On the YouTube page, Jan notes, “During the video I start to melt,” which conjures up an image of a Doctor Who alien, the melting pop star who can’t sustain human form away from the spotlight.