We’re jumping forward in time to 2005 for this video, as it’s another case of funding being held over until a later time. Rubicon originally received funding in 2002 for their song “All or Nothing”, another track from their debut album. But that video wasn’t made and they ended up going with a couple of other tracks for their final two videos from “Primary”. In 2004 Gene and Jon left the band, and Paul moved to LA and reformed the band with some American musicians. They released the album “The Way It Was Meant To Be”, and their first single “Drive” was allocated the funding previously given to “All or Nothing”.
Ok. So, Rubicon mark II is more of a serious punk-pop band with less of the crazy antics of “Primary” era Rubicon. And a result, the song is pretty generic, as is the video.
It sees Rubicon II playing in a cool warehouse apartment type space with a halfpipe in the background. Rad skater dudes skate back and forth as the band play. The skaters are just there as an accessory, something to make the band look cool. Contrast that with Spike Jonze’s “100%” video for Sonic Youth.
But the video doesn’t get too caught up in trying to be cool. There’s a subplot of sorts involving sock puppets. Hanging out in front of graffiti-strewn school lockers, the puppets seem to be having a cotton-lycra “90210” experience.
I’m not sure why, but the sock puppets seem more likeable than the band. The band seem very serious and full of tension, but the sock puppets are just regular teens, trying to figure out the fraught world of love.
By the way, look out for the appearance of the graffiti-style version of the NZ On Air logo.
Best bit: the badboy sock puppet’s cigarette, which is a fire hazard.
Director: Casey Anderson
Ngā Taonga Sound & Vision
Next… mo’ money, mo’ problems.