When this video first came out, I saw a making-of item on some youth TV show. This is what I remember: it was filmed at the Mandalay in Auckland, and the big crowd up on the balcony was achieved through digital copy and paste.
The sound is more than reminiscent of “Where is my Mind” by the Pixies. And while the Feelers did have a Pixies sound on tracks from their first album, “Where is my Mind” was also hot from its inclusion in the 1999 film “Fight Club”.
So anyway, the Mandalay is full of fans of the Kiwi Pixies Experience and there on stage are the Feelers, rocking out with such powerful force that it creates a wind-machine like effect on the audience’s hair.
But that’s not the limits of their rock power. Soon the ceiling of the venue starts to spin, opening a portal to another dimension. What’s up there? Anal-probing aliens? No, it’s giant version of the Feelers, dressed up like they’re going to a punk-themed fancy dress party. It looks like they went through several $1 jars of off-brand hair gel from Rendell’s.
The band aren’t sure what to make of this, but they realise they can’t out-rock their 50ft doppelgangers and so leap into the other dimension. From there they gleefully watch the giant James do an ill-fated stage dive.
The lesson learned from this video is that a little bit of the Feelers is ok, but too much Feelers will just end in tears. Also: only the Pixies can do the Pixies.
Best bit: The wild eyes of James Feelers as he surveys the bizarre goings-on while keeping his rock cool.
Next… upsizing a shipping container.
At last – an animated music video that doesn’t look like it was abandoned halfway through or done by someone learning the ropes. “Come On” has a Sims style of animation and we meet our hero in his 3D house, getting ready for a night out. This leads him to a nightclub, where he pulls out his fresh Michael Jackson moves, and is promptly ignored by the bustling dancefloor.
This is a rather unusual video. We last saw She’s Insane in 1999. They have a late ’90s alterno pop sound, like a local Veruca Salt. Somehow by 2000 it’s all starting to sound a bit dated, a bit too thin and tweet compared to the fleshier rock sound that was making itself known.
At the heart of the “She’s Jive” video is a cautionary take about drugs. But the Pluto lads dress it up with a kind of Monty Python style humour. A lesson is a lot more palatable when there are lolz involved.
Before he was revealed to be the Ferndale Strangler on “Shortland Street”, Johnny Barker was the lead singer of Jester who had the sweet song “Fries with That”.
The “Saboteur” vid is a Tarantino-inspired outing, set in central Wellington. The action starts at the Marksman Motor Inn (just across the road from the Basin Reserve), with DJ Raw collecting King Kapisi for a gig. They cruise around Wellington in a vintage car where Kapisi takes a call on a chunky old Ericsson cellphone (but not old enough to be vintage). On the other end is Dave Fane, playing the “Samoan bar manager”, who rants at the “Samoan emcee” and “Samoan turntablist” (everyone in this video gets labelled). The duo arrive at Bar Bodega in its old location, before it was shuffled along Willis Street to make way for the bypass.
Of the four videos Joe Lonie made with Goodshirt, I’d consider “Blowing Dirt” to be the strongest. There’s a simple concept behind it, it looks good and it fits with the song. Being a Lonie video, it’s not surprisingly based around a gimmick. In this case, the video was filmed in reverse and in one take. So there’s Rodney doing a reverse lip-sync with the rest of the band un-smashing up an old car.
There was a period in late 2001, early 2002 where I spent about five months watching a lot of Juice TV. Many of the videos from that period are seared in my memory, and “Love Come Down” is one of those.
DLT teams up with Canadian hip hop group Rascalz. I’m guessing that the trans-Pacific collaboration might be why neither DLT nor the Rascalz properly appear in the video.