Dog poo. Rounding out the Mutton Birds’ dozen NZ On Air-funded videos, “As Close As This” opens with dog poo. It makes a bit more sense when it’s revealed that the video is partly shot from a dog’s perspective, so there’s the dog running around a park, weeing up against a tree, sniffing another dog’s poo. But still. Dog poo in a music video. This never happened in the early days with the glorious Fane Flaws-directed vids.
Having been based in the UK, it’s the first Mutton Birds video in about five years to be shot in New Zealand. It’s also a solo Don video, which is probably the result of the other three-quarters of the band still living in the UK.
The video imagery is rather disparate, including Don cruising along in a motorcycle with the dog in a side carriage, the dog inspecting some road kill, and black and white animated footage of Don with Warhol-style colour that gives him a drag queen look. The dog also has a wander in a K Road sex shop and it makes sure to have a good look at a display of fake boobs, as dogs do.
By the time the dog is drinking water out of a filthy toilet, I started to wonder if everyone had just given up. There is too much poo in this video. It doesn’t seem like a music video for a band who wants to be successful. It’s like a deliberate attempt to undersell the song, ensuring the band wouldn’t be burdened with popularity and the demands of touring.
Perhaps they got their wish. The song didn’t chart and the Mutton Birds didn’t release any more studio albums, eventually calling it a day in 2002.
Best bit: faux FM radio DJs Greg and Phil, who are happy to play the track on their station.
Director: Greg Wood
Ngā Taonga Sound & Vision
Bonus: Here’s a piece from a 1999 episode of “Holmes”, where the Mutton Birds are profiled on their return to New Zealand, full of cautious hope for the future.
Next… doing it to everyone.
Something funny is going on here. This video features people in animal masks with subtitles revealing their inner thoughts. That also describes Garageland’s video for “Kiss It All Goodbye”. I don’t know who directed either video, but I wonder which came first and if there was any crossover intended.
This is a quality song. It’s the sort of song that is sometimes described as “perfect pop” but it never managed to bother the charts the way that the similarly perfect pop of Britney Spears, Backstreet Boys or Westlife did at the same time.
Why was I not previously aware of She’s Insane? If Stellar were a New Zealand version of Garbage, then She’s Insane are Aotearoa’s answer to Veruca Salt. Two girls with tight vocal harmonies, two random guys bulking out the band and a grunge-pop sound – that’s so Veruca!
“Baby, how it slides in and out of you,” sings Greg. Something about a flower, yeah?
“Kiss It All Goodbye” takes inspiration from Pop Up Video, the VH1 series that combined music videos with pop facts and was insanely popular in the late ’90s. The video begins with one such ‘fact’ – “Garageland members are famous for having personalities like animals”, and the shocking revelation that bassist Mark isn’t just like a tiger, but he wears a tiger mask. Of course, today a dude in an animal mask just looks like a hipster, but kids, back in the ’90s it was really weird.
Dark Tower team up with Dave Dobbyn, reworking the DD Smash hit
TrueBliss is like patient zero of the modern phenomena of reality TV music stars. TrueBliss came from Popstars which begat Australian Popstars, which begat UK Popstars, which begat Popstars: The Rivals (which begat Girls Aloud and it was good), which begat Pop Idol, which begat American Idol, which begat X Factor… and it’s just been announced that New Zealand is getting its own X Factor series in 2013.