The video centres on a clown. We meet him alone at his house, before he sets off into the city. The futuristic looking Britomart station has been used a lot in music videos, so it’s really refreshing to see the clown take a train to Britomart and walk through it as a commuter, not as a cool dude in music video.
The clown entertains some kids in QEII Square, but sadly loses his colourful bunch of balloons. Seriously bummed out, he goes to drown his sorrows at a corner bar where Greg Johnson has also been drinking.
At this point I should also note that none of the geography in the video has been faked. It would be actually possible to replicate the clown’s journey from the train station to the bar.
The sad clown gets a drink and begins to remove his wig and makeup and – hey now – it’s comedic actor Jon Gadsby! It’s a really good piece of casting. Gadsby can properly act and does a decent job of both the clowning and the sadness.
It’s a really nicely shot video too. Every scene is pleasingly framed and the overall video has a dusky palette like the Brannan Instagram filter. In the end, when Greg joins the sad clown for a drink, it seems like the perfect way to spend an afternoon.
Best bit: sad clown popping up in the transparent lift.
Director: Tim Groenendaal
Next… one afternoon in Frankton.