Ben Novak is the singer-songwriter who had the curious fortune of writing the song “Turn Your Car Around” which scored well on a hit-determining computer algorithm, and later became a bona fide hit for ex Blue singer Lee Ryan. The algorithm also said that “Love Breakdown” would be a hit, but without a former boyband member matched with it, it’s just up to Ben Novak on his own.
The video takes inspiration from the opening line, “Today I heard a love break down in a supermarket line”. It uses footage from the 1950s (circa series one Mad Men), showing housewives and the fellows in their lives tackling supermarkets and domestic life. It’s like a first-year film student’s editing exercise.
Cut with that is Ben Novak performing with a band, complete with an anachronistic female bass player. Ben is not the most charismatic performer and comes across like a really bored Robert Palmer, so the video spends most of the time exploring the bright shiny world of the 1950s. It’s a strange situation when vintage film footage outshines the video’s star.
Best bit: cars with engines in the boot, leading to the curious sight of groceries being loaded into the space under the bonnet.
Next: what’s it really like to have a tree growing out of your back?