Dei Hamo teams up with Chong Nee for a declaration of his goals in life. That’s good. It helps to have goals.
Much of the video takes place in front of a CGI background. It’s pretty basic – just yellow pillars and plain red backdrops. It was likely made using the coolest technology at the time, but a decade later it ends up looking really cheap. The better scenes involve real settings, or real props in front of a CGI background .
Dei Hamo shares his wish to buy fancy cars for himself and his dad, and he goes into quite specific technical detail about the car, which takes the video into Top Gear territory. But as Dei Hamo explained to the Herald in 2005, “Kids are always asking me, ‘Where’s your big red truck?’ If I really had that much money I’d be very modest.”
There’s also a scene dedicated to technology. Dei Hamo is shown in playing a Nintendo DS, his “email address” is shown on screen (email@example.com, lolz). “I’ll get my lawyer to fax you back”, Dei Hamo threatens, knowing the brutal force of ’80s communication technology. Even more fierce – Dei Hamo takes a phone call on his Pocket PC phone with a flip-out keyboard and running Windows Mobile. Embarrassed 4 u, dude.
Much of the song is about how Dei Hamo is so cool because his rhymes are so fresh – and that is true. But musically the song is a bit flat (the chorus is forgettable) and the video involves so much that it ends up feeling quite unfocused.
Best bit: the parody of Eminem in 8 Mile, complete with the sign reading “8km to South Auckland” (Mt Wellington?)
Next… the brother of that guy in that band.