Che Fu returned with his third album, Beneath the Radar, and “2D” was the lead single from that. But something had changed. While most of Che’s previous singles were top 10 hits, “2D” didn’t even chart. It doesn’t especially sound like a single, more like an undeveloped demo, devoid of any essential hooks.
The video is a bit more interesting than the song. It sets Che and his band in mysterious dark room surrounded by visualisations of sound waves and radar. There’s also something that looks like a flight deck of a Star Wars spacecraft, where a two-dimensional Che jumps around on a chair. The sci-fi references continue with Che also appearing as a grainy hologram, straight outta Star Wars.
This all sorts of fun special effects, but nothing much happens. The video concludes by breaking free from the green screen environment and moving to the outdoors. Che and the band perform atop a seaside cliff at sunset, while he sings “Am I lazy?” Well yeah, the song and the video both actually feel lazy.
Best bit: the hologram, wherein Mr Fu channels in inner Princess Leia.
Next… attack of the ’90s tattoos.