Up until this point, Deja Voodoo had been the jokily rubbish house band of the chaotic televisual experience that was Back of the Y. But the lads got a bit more serious and hit the road with something resembling a proper band. Members Chris Stapp and Matt Heath had previously directed music videos for other artists (for example, Tim Finn), but Deja Voodoo was their first time in front of the camera. Their first two videos were glorious self-funded efforts – “We are Deja Voodoo” and “Beers” – before moving to a slightly higher budget for “Today, Tomorrow, Timaru”.
The song was a tribute to the music of Jordan Luck and the Exponents, a tale of thwarted love and rooted solidly in Timaru. And there’s something to be said for that. Most New Zealand songs ignore the geography, with everything happening in a no man’s land of emotion. Previously we’ve seen the Mutton Birds’ “Dominion Road” and the Peter Stuyvesant Hitlist’s “Ode to K Road”, but this is the first time that South Canterbury has been name checked. (Unless you count Jan Hellriegel’s “Geraldine”.)
The video is shot in and around Timaru, carefully illustrating all the places mentioned in the song. They’re even rocking out in front of the bird aviary, which – the internet tells me – has since been moved 200 metres from that site. There was also a planking controversy there in 2011.
The climax of the song is the shouted roll call of various small towns between Timaru and Christchurch. It manages to make places like Washdyke, Rolleston and Rakaia (“Rakaaaaaaia!”) seem really mythical, even when accompanies by a very ordinary clip of some local shops.
Much of the humour of the video comes from the site of a cool dude band dressed in black, striking many quality rock poses around Timaru. But despite all the lolz, Timaru comes across very well in the video. It’s shot on a cloudless day, with the band bathed in golden light from the setting sun. Awwww. It makes me wish more bands would get out of Auckland and Wellington when shooting their music videos.
Best bit: Deja Voodoo’s obnoxious van.
Next… tour pics.