Well, this is impressive. One-take wonder videos are cool and all, but when there’s a lot of stuff happening that involves very specific timing, it takes a lot of effort to get it right. Directed by Wade Shotter, the “What I Want” video puts the D4 in one place and changes the scenery around them.
In just over three minutes, the D4 go on an adventure involving a bed, a suburban living room, a blood-red rock backdrop, cheerleaders, strongmen, glitter and a disco floor, a Japanese backdrop, a political press conference, an office cubical, and back to bed.
The description at NZ On Screen notes that the shoot took one and a half days of rehearsals, was shot on film and used the 10th take. And nothing was added – what you see in the video is exactly what was filmed.
Unlike other one-take wonder videos where the novelty of the video overwhelms the song, “What I Want” seems to work well because it puts the band’s performance at the heart of video. While all this crazy business is happening around them, the D4 still get to rock out.
Best bit: the cheerleader outfits, emblazoned with the name of the NSFW opening track of the D4’s previous album, 6twenty.
Director: Wade Shotter
Next… more holiday pics.