Eight “Centre of Me”

2004-eight-centre-of-meThere’s never been a consistant look and feel to Eight’s previous videos. “Whale” was like a short film, “Moments Gone” was goofy, “No Way to Decide” was serious, and now “Centre of Me” goes in an arty video direction.

The video begins with a pair of red theatre curtains hanging in the woods (filmed in Christchurch), very Twin Peaks. The curtains part to reveal lead singer Bruce performing in a dark room with some of that music video wallpaper. Then that wall behind him parts and there are the rest of the band. Super indoor-outdoor flow.

Then it’s back out to the woods where the band are lined up along a path, then the band also have a posing session on a big gold-coloured couch. By now it’s starting to seem like a roll call of music video tropes.

The video ends with the band in another room and they’re going all out to rock out for the video. No one just plays their instrument. Everyone is getting in there and putting a ton of energy into their performance. But it still feels like another music video trope.

The band’s music sounds like very mature, serious rock (helped by Bruce’s deep voice), and yet it’s obvious that band are relatively young. Eight’s videos seem torn between presenting their serious maturity that comes across in their music and the more youthful vigour of the band themselves.

Best bit: the cut between the woods and the couch, where a close-up of the drummer conceals the edit.

Director: Richard Bell
Ngā Taonga Sound & Vision

Next… a strange Masonic ritual.

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