Soane featuring Tha Feelstyle & Boh Runga “All I Need”

2003-soane-all-i-needSoane mixes up some freshness featuring Tha Feelstyle on the verses and Boh Runga delivering a killer chorus. The video is a blue screen job, with Tha Feelstyle, Soane and various cool kids dancing in front of a urban themed background.

One of the cool kids is a girl with a broken arm. That’s not something you normally see in a music video. Usually people are healthy and intact, but here’s a girl (looking about 15) doing a slightly awkward dance with her right arm plastered right up to her elbow.

The style of the video doesn’t change. It’s just people – or silhouettes – moving in front of interesting backgrounds. But here’s a curious thing. The chorus of the song is a lot stronger than the versus, so much so that the mood of the video seems to lift when the chorus comes along.

Soane only makes an appearance at the end of the video, shown at work with his decks. And then the video ends with a wide shot reveals Soane hard at word in front of the blue screen, surrounded by film equipment that had previously been digitally removed.

That’s something that isn’t normally seen in New Zealand music videos – the final show of “Oh, none of it’s real!” But in this case, I don’t think anyone would have previously been under the impression that Soane and pals were grooving in front of a purple sky with giant red and white butterflies flapping about. So what does the shot signify? Hey, here’s the busy modern hip hop producer, hard at work having just finished his latest music video.

Best bit: the breakdancing on turntable top.

Director: Miki Magasiva
Ngā Taonga Sound & Vision

Next… cabin fever.

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