Mightyscoop “Sunny Daze”

2001-mightyscoop-sunny-dazeMightyscoop are a curious band. At their core were Dave and Sebastian, a Kiwi and an Aussie who met on their OE in England, formed a band and ended up back in New Zealand as Mightyscoop.

“Sunny Daze” is an infectious pop number, with some of that ’80s keyboard that Goodshirt were also having fun with. It didn’t chart, but I believe it had some luck with radio play. And who – apart from the KLF – could get away with a lyrics that go “I like driving my ice cream van! I like driving my ice cream van!”?

The video sees the group making a music video. Ah yes, it’s a bit meta. They’re in a studio performing in front of a rippling silver backdrop. Dave has Lance Bass-style frosted hair, while Sebastian is just wearing a scarf instead of a shirt. A short, angry director frequently yells at them.

When the chorus comes along, a couple of dancers show up, wearing the same combo of shiny bikini tops and hot pants that K’Lee’s dancers wore. Only in this video, the camera goes full-on male gaze, with many close-ups of gyrations and Sebastian’s leering face. Let’s just think back to 1991, to the lycra ladies of James Gaylyn’s “Body Fine” video. Oh, how far we’ve come in just 10 years.

The shoot is going well until Sebastian makes an inappropriate remark to one of the dancers. She storms off, which makes the director even angrier. He yells at Sebastian, who sasses back with the song lyrics, “It doesn’t really matter what you say!” Who wants to work with a dick like that? The director also storms off, leaving the band to play the rest of the song in the dark.

In real life, a new band who acted like this on a music video shoot wouldn’t get far in their career. Mightyscoop didn’t get very far either, but let’s give them the benefit of the doubt. As it happens, this video was nominated for Best Independent Video at the Juice TV Awards.

Next… giving it everything.

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