Salmonella Dub “Push On Thru”

2001-salmonella-dub-push-on-thruHey guys, let’s do a road trip! Salmonella Dub – who by this stage had a pretty strong reputation as a sunny, summery kind of group – subvert things by setting their video in a winter wonderland.

We catch up with three of the Dub as they’re cruising along in a Saab convertible in the South Island countryside. From a main road, they’re soon cruising along a gravel road with clusters of snow around the edges, heading towards some snowy mountains.

Tiki’s singing the song as he cruises along past the icy landscape. And I can’t help think that everyone in the video looks freezing. Who drives a convertible in winter? The band are wrapped up with jackets, scarves and gloves, but there’s a real sense of “OMG, it’s freezing!”

The roads get even snowier, with the camera lingering on the whitening landscape like a kid who’s never seen snow before. Eventually the trio arrive at a skifield, where they are met with hugs by the other band members. Then they hit the snow, frollicking in the frozen whiteness.

Actually, this video is playing like an Aotearoa prequal to Wham’s “Last Christmas” video. That video starts with George Michael turning up to a ski resort (sensibly in a nice warm enclosed Land Rover) and also hugging his pals, settling in for some heterosexual ski lodge fun. I’d like to blend these together, with the scraggy Dub posse showing up at the resort to – hugs – join the Europosh Wham crew. And you know they’d all get on like a ski lodge on fire.

Best bit: the awkward hug, caused by an over-eager hugger going in before the hugee had climbed out of the car.

Directors: Nathan Puhoi, Jane Gray
Ngā Taonga Sound & Vision

Next… nothing but net.

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