Goodshirt “Green”

So here’s a curious thing. There were two videos made for Goodshirt’s song “Green” and they both appear to have had NZ On Air funding — though only one entry is listed in the database.

The first video was funded in 2000 and released in the same year. The video was directed by Florian Habicht and has the sort of quirky, arty style the director would become known for in the coming years.

The video is set at a West Coast beach, where Goodshirt can be found, buried up to their shoulders in sand. While they’re stuck with nothing to do but play their instruments, there are others at the beach who have more freedom.

Goodshirt are joined by a number of schoolgirls (including a pre-Shortland Street, pre-Power Rangers Li Ming Hu), wearing a boys’ school uniform. (This feels pretty submissive, considering how strong the “sexy schoolgirl” trope is.) The girls have hula hoops and happily hoop away while the band give an energetic performance.

Then about three years later, a second video appeared. This time it was directed by Supergroove bass player (and legendary music video director) Joe Lonie. He became especially known for the videos he made with Goodshirt — four quirky, low-budget one-take music videos that have mostly become classics.

Like a lot of Joe Lonie videos, there’s a gimmick to it – the video is shot upside down with the band dangling into an upside down bathroom.

Each of the band members take turns at the sink, each introduced by a caption with their name. As they’re all danging upside down, their faces puffy with gravity and blood, perhaps the captions are necessary to identify the members.

It’s a fun video, and we lol at Gareth trying to apply Old Spice while it dribbles up to the ceiling. But I don’t think that tone works with the song. The song has a really cool and sexy attitude. The crazy antics of the video neuter that attitude, turning it from “Hey girl” to “Yo dudez!” And really – no one wants to see someone spitting toothpaste up their nose.

Director: Florian Habicht (first video)
Director: Joe Lonie (second video)
Ngā Taonga Sound & Vision

Next… I believe the children are our future.

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