As with all the other Weta videos on YouTube, this one is short. It’s the last one minute and 28 seconds of the “Got the Ju” video, but that’s ok.
Like a lot of people, the first time I heard the song, I thought the chorus was controversially exclaiming “Got the Jew! Got the Jew!” But it turns out it’s slang – either short for juice or juju, depending on who you ask. And yes, this is what 90% of the YouTube comments are about.
It’s nice a nice, positive rock tune and the video doesn’t go any deeper than that. The video is directed by Reuben Sutherland who had previous worked with Weta pals Shihad. Unlike the previous videos that were a bit more high concept, this one is simple black and white concert footage.
The concert is somewhere in central Auckland – and the Sky Tower really makes it easy to positively identify Auckland settings. It looks like Aotea Square, or somewhere around that area. It’s a decent crowd and Weta appear to be goin’ off. It reminds me of seeing Aaron Tokona’s new project A Hori Buzz at Homegrown earlier this year. It was crazier, the audience was smaller, but there was the same sense of stagecraft. This is a band that knows how to perform.
Sadly this was the final NZOA funded video for Weta. Their next single “Calling On” had the mighty wallet of Warner behind it, intended as a vehicle to launch Weta in Australia. Except the band broke up, splintering in some rather interesting directions, which we’ll get to when the late ’00s roll around.
Best bit: the rock pose silhouette against the distant Sky Tower.
Director: Reuben Sutherland
Ngā Taonga Sound & Vision
Next… moody delights.