I have an idea that “Supersystem” is a rage against rich people who get away with crime because they’re all rich and evil. So the video is based around the world of ordinary working-class Kiwis who, presumedly, expect to be punished to the full extent of the law should they commit a crime.
James Feelers is the focus of the video, wearing an alarmingly wide-collared shirt and wearing his hair slicked back. I think he is playing a character, like a young yuppie scum type guy. He spends a lot of time staring moodily into a round mirror, with the other two Feelers lurking in the background.
Most of the video focuses on the ordinary working-class New Zealanders, and to the credit of the video makers, they appear to have done some serious travel around the country to film the people in their workplaces. There’s a printing press operator, a coal miner, an office clerk, a metalsmith, a mechanic, a mail sorter, a beverage bottler, a cafe worker, a road worker and a train conductor. It’s like the Supersystem New Zealand is stuck in the 1950s.
And just to add a slightly surreal edge, all these workers are lipsyncing the song, but in a very unenthusiastic, blank-faced way, like they’re being forced to recite the motto of the worker.
Best bit: the service station makes it clear – “we do not loan out tools or equipment”.
Director: Duncan Cole
Ngā Taonga Sound & Vision
Next… snot fair.