The Feelers have had 25 music videos funded by NZ On Air, second only to Shihad who have 28. Even though they had funding for “The Leaving” in 1995, it all starts with “Pressure Man”.
As far as debut singles go, this is a good one. The first time I saw the video, I was really impressed that this great pop-rock song had come out of New Zealand. But I’m not sure what happened, but no other Feelers song has connected with me.
I happened to see them perform at Homegrown earlier this year. They performed to a large audience of fans. People love them, sing their songs and feel really happy. So while I’m not especially into the Feelers, I appreciate that they have a role to play in mainstream New Zealand music.
The “Pressure Man” video is directed by Joe Lonie, but it doesn’t quite feel like a typical Joe Lonie video. This might be on account of it having a bigger budget than what he’d had with other bands. I figure Warner Music wanted to launch the Feelers properly.
The video is based around four locations. We discover a guy dressed in jeans, no shirt and with dyed yellow hair, like it’s 1990 and he wants to be Flea from the Red Hot Chili Peppers. He’s running from something, pounding along an empty country road.
Then we meet the Feelers in three locations. They’re running along a pipe. James Feelers is wearing silver trousers and a matching jacket. You know, round about this time, I really wanted some silver jeans. I was going to wear them with a black top and look really cool.
The band can also be found playing in some sort of boiler room. There are pipes, gaskets and flames. It’s like a cool music video checklist. This look never goes out of fashion – even Britney Spears did it last year.
And finally the Feelers also perform outside at an old factory. With a wide outdoors location, they have plenty room to stretch out with rock poses.
That’s pretty much it. The video just cuts between these four locations, showing the Feelers or the wannabe Flea. The video makes the band look cool, but it doesn’t necessarily work with the song. But then, if the purpose of this video is to get people interested in this cool new band, then it’s done that well.
Best bit: the reminder that the Feelers were young once too.
Director: Joe Lonie
Ngā Taonga Sound & Vision
Next… he used to do lots of things.