This was the fifth single off Bic’s mega successful album “Drive”. The video, directed by Paul Casserly, doesn’t stray too far from the style of previous Bic videos. The focus is on Bic, with a twist of quirk.
Much of the video is shot in a very bold, high-contrast black and white with elegantly framed shots of Bic being cool – tossing and turning in bed and playing her guitar. But this is mixed with footage shot in other styles – grainy black and white, sophisticated high-contrast colour (highlighting Bic’s cheekbones) and casual handheld video. The formal shots of Bic are mixed with a mosaic of the more casual footage.
And then there’s the clown. Just when things were feeling normal-ish, a clown shows up wearing a white and red suit, a fur collar, googles and a flashing light on his head. And, being a clown in a video music, he takes Polaroid pics of Bic sleeping.
I kind of like videos like this. It’s not especially ambitious, just content to showcase Bic and the song. And the clown.
Best bit: At 0:56 Bic overpronounces “one” as “Juan”, making “let the days all roll into Juan”.
Director: Paul Casserly
Ngā Taonga Sound & Vision
Next… A neighbourhood serenade.