So far, most music videos have been filmed in New Zealand, but occasionally a video will manage to have an exotic international location. Hong Kong! New York! Miami! And now the Dead Flowers have their music video OE moment in London, filmed when they were on tour with Greg Johnson, the Exponents and Mental as Anything.
But rather than the slick look of other videos in overseas locations, this one looks like it’s been shot on a home video camera. The screen is split into three, usually with the left and right panels mirroring each other.
We meet the band being proper tourists on the top of an open-top double-decker bus. The bus tours around London, passing by familiar attractions – Big Ben, Tower Bridge, Abbey Road Studios, Oxford Circus and the Underground. It’s an odd fit with the lyrics. The song is about being a poetic drunkard, so it’s hard to link that to a group of young New Zealanders enjoying a guided tour of London.
The really disappointing thing is that this is a really good pop song. The poor quality video (both technically and artistically) really detracts from what could have been a brilliant single. It didn’t need to be shot in London.
The band’s third album had a slicker, more poppy sound, and seemed to have some serious backing by their record company. But yet that support didn’t stretch to the production values of the music video.
Best bit: the video’s double use as a quickie tour guide to London.
Next… going for a drive up the hill.