Ok, first a disclosure: I really don’t like this song, I generally don’t like the music of Bike, and I was not a fan of Andrew Brough’s songwriting in the Straitjacket Fits. But I know many people who love his songs, including “Save My Life”, so I’m willing to put my personal feelings aside. This is very generous of me.
Direct by Mark Tierney, the video is based around the band playing the song in a simple studio. They’re all dressed in black, all wearing dark glasses, and the black and white footage is tinted orange. The video is slowed down, which gives it a dreamy feeling and works with the tone of the song.
The band’s sunglasses are a little reminiscent of the diabolical Boss Godfrey in “Cool Hand Luke”, and we frequently see firely flames reflected in Andrew’s glasses. So when he sings “I’m already dead”, we can assume this means he’s in hell. Oh crap.
Occasionally we catch a glimpse of the outside world – a wave crashes on a beach, a photograph flutters in the wind in a city street. These images are shot in untinted black and white. Is this heaven?
As the video progresses, the orange-filtered footage of the band alternates with straight black and white. Even though they are “already dead”, perhaps it is still possible for their souls to be saved. Whoa.
Best bit: the flames, the fiery flames of hell.
Director: Mark Tierney
Ngā Taonga Sound & Vision
Next… open up the bar.