Bic is back with her second single, “Bursting Through”. The video is much more sophisticated than the previous “Drive” video. A line has been drawn and Bic is now very much on the grown-up, sexy side of it.
The video seems to be all about introducing Bic Runga to the world (or at least New Zealand). The video is all about her, as she elegantly poses in a couple of glamorous white outfits. She’s exposing about as much flesh as Britney Spears did in her later videos, but somehow Bic seems quite modest.
The video works as a 1996 introduction to Bic Runga, but how does it hold up now that Bic is a New Zealand music icon? Well, it feels a little empty. There’s Bic on a couch, with a dove, in a corner, underwater, but there’s more to this song than Bic Runga’s youthful elegant face.
Looking at this video in 2012, it feels more like the sort of thing a record company would stick up on YouTube in advance of the proper video being release. It’s perfectly all right, but just seems a bit lacking by today’s standards.
Best bit: the white dove that wouldn’t fly away, but that’s cool.
Directors: Melanie Bridge, Mark Lever
Ngā Taonga Sound & Vision
Next… they’ve got a Steadicam and they’re not afraid to use it.