Suddenly Dam Native came along and insisted that the rules be rewritten, promising “none of that stuff that sounds American or the cliche of the typical Maori rock band.” Except there was a little bit of both, but not in a bad way.
The video for “The Horrified One” (or “Horified”, as it is sometimes punfully spelt) The video travels across Auckland, showing cityscapes, railway lines, a cruise down Queen Street at night, graffiti-covered walls, and cool inner city digs. There is a bit of cherry-picking going on – going to the parts of Auckland that look cool and urban – but it is undeniably Auckland.
Teremoana shows up to sing on the chorus, and her appearance in the video firmly dates it in the mid ’90s – dressed in tough-girl streetwear, with hair is styled in multiple Bjork mini buns. And that’s the influence of a 1993 music video on one from 1995. I now expect to see a video filmed on the back of a truck.
It’s a low-budget video, but one with a strong idea behind it. Dam Native give really good performances, looking like, yeah, they often rap in the car, by the railway lines, around the house.
Best bit: the F-word hiding in some background graffiti
Directors: Rongotai Lomas, Tracey Tawhiao
Ngā Taonga Sound & Vision
Next… a comeback special