The Ioasa brothers return, and this time they’re spending a night at the museum. Using the grand marble halls of Auckland Museum as a dramatic backdrop, the trio pose and generally look awesome as they stand in a variety of symmetrical formations. The only other people in the museum are two very glamorous looking women, who are probably security guards trying to track down the source of the smooth Pacifica soul they can hear wafting from the top floor.
Much of the band’s intense posing takes place outside the entrance to the exhibit formerly known as Centennial Street. Now rebranded as Auckland 1866, it includes replicas of ye olde Auckland business premises, and – frankly – would make a brilliant setting for a music video. I wonder if Grace had a look around it when they were shooting the video.
The “Black Sand Shore” video is filmed in sepia tone, with a stylish and respectful feeling. I bet they were all absolutely on their best behaviour, and probably had a stern museum director saying that if anything was broken, the museum would be closed to all musicians forever.
It’s a really successful video (and probably relatively low budget) and I like to think it marks a turning point for New Zealand music videos. Don’t need no green screen.
Best bit: how incredibly amazing Auckland Museum looks.
Next… Captain Don’s nautical adventure.