In their previous music videos, Dead Flowers have disguised their long-haired metal origins with visual trickery (grape-eating gothesses, sinister science labs!). But “Home” is taken from genuine live performance and there’s hair galore.
But that’s good. The band are enjoying themselves, the crowd is too, with the video ending on a slow-motion stage diver. It’s rare to see an actual proper live crowd in a New Zealand music videos. Not that bands aren’t capable of drawing real crowds, but lots of videos are made with fans of the band gathered to move enthusiastically on cue, shot low to disguise the lack of a large audience.
I think by this stage the Dead Flowers had gathered enough of a fan base that they could just release a music video of themselves without mucking around with any art concepts.
Also noteworthy – the video starts and ends with the band’s logo, like the Red Hot Chili Peppers’ star, but with Maori koru features and a face.
Best bit: the rotating logo, as branding is important.
Director: Kerry Brown
Ngā Taonga Sound & Vision
Next… the early adventures of Don.