gimmKeeping on with a general run of surreal themes in this funding round, Shihad go for a partially animated video with all sorts of crazy digital effects. Despite this, it’s a much simpler video – there are no goats or goth brides, just the band.
Jon’s mouth appears in strange places – usually taking the place of his bandmate’s eyes, but also replacing his own nipples. Yep, there’s shirtlessness in this video too. But mainly it’s a world of static, bubbling acetate, and Len Lye-like scratches.
But with the visuals based around just the band giving the camera smouldering looks (that is, when they have eyes to do that), the video allows the song to stand out, rather than be swamped by strong visuals. Those Shihad boys, they know how to write a good chorus.
Best bit: Nipplevision.
Director: Glenn Standring
Ngā Taonga Sound & Vision
Next… shift left for Lady J.