The first few seconds of this song seem quite sedate. There’s Marry J doing his soul crooning and it’s all very sweet when suddenly – bam! – here’s Dei Hamo with some rap to make things a lot more interesting.
Dei Hamo is filmed in black and white, with the lyrics of his rhymes jumping around behind him, like a YouTube lyric video. This tantalising and explosive intro is over quickly, and we return to Matty J, walking along a city street.
The camera always films him walking left to right, and we also see split screen shots of different angles of him. I know what’s trying to be achieved here (the spilt screen style was very cool in the mid-’90s) but it seems a bit awkward here. It has been done with some really horrible looking bevelling effects, like the sort of stuff that showed up in webpage design in the mid-’90s. Was there a point where this style was cool? Maybe.
Dei Hamo bursts in again, introduced by Matty J as “the Madd Coconut”. And then Matty J continues on his journey, walking through cityscapes in bold colours, particularly purples and blues. Finally Matty J’s journey ends with him walking right up to his sweetie, but the video abruptly ends before there can be any grand reunion. (This might just be the version that’s online.)
It feels like there are some really good ideas behind this video, but not everything manages to work.
Best bit: Matty J’s simultaneous look of loved-up and cool.
Director: Craig Jackson
Ngā Taonga Sound & Vision
Next… lying in the sand.