JPS Experience “Ray of Shine”

This video’s concept is the lads mucking around on a beach. There’s a ukulele (future chic!), pool toys, hula hoops, leis and general whacky zany madcap beachwear – all accoutrements of ’90s ironic cool.

It’s also notable that the band do not lipsync to the song, so instead of an invented music video narrative of “We’re playing the song on the beach!”, it becomes “We’re doing weird dancing to this song on the beach!”, which is much crazier.

The action shifts to the sea for a while, and seems to pay homage to the pool scene in the Rocky Horror Picture Show. I’m not sure, but the think the tiki gods may have been displeased by the antics in this video.

Occasionally we see the beachside fun projected on a screen, as it it’s a home video of the JPS Experience’s fun day at the beach. This makes me wonder who the video of this screening is. Are the band sitting in a dark room, years later, watching the image of their former selves and thinking, “Those days were golden. Why’d we let them go?”

Ngā Taonga Sound & Vision

Next… the debut with Jesus on its side.

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