After trying to make it big overseas, the Dance Exponents had returned to New Zealand, rebranded as just The Exponents and released their new single “Why Does Love Do This To Me”, which promptly tore up the charts to number three and provided a rugby singalong anthem for many years to come.
Their follow-single, “Sink Like a Stone”, a Beatles-esque pop track, didn’t quite have the same chart heat. In fact, you could say it sank like a stone. Shut up.
The video is your basic green screen set-up, only with an outdoors twist. The band performs the song in various outdoor locations, filmed in black and white, with cRaZy colourful graphics of the urban landscape swirling behind them.
The song lyrics talk of New York and the adventure of travel. Perhaps the exotic locations green-screened in behind the band are a way of bringing some big metropolitan groove on a budget. $5000 can only go so far.
This is the first video I’ve found via Vevo’s YouTube presence, complete with a Britney Spears background imagine cobranding its blondness under the Exponents. The Exponent’s Vevo account has all their videos. The older Dance Exponents videos are left to fans to upload.
Best bit: Jordan takes his hat off and has bad hat hair.
Director: Kerry Brown
Ngā Taonga Sound & Vision
Next… the circus come to town.