The appearance of the JPS Experience marks the first Flying Nun band to get funding. The JPS Experience break out the green screen, which is fine, but they take things to the next level with silver foil. The band play the song in a series of rooms, each with a different special effect colour scheme. It’s all very psychedelic, with the crazy swirling outside, and resembles the cover of their 1993 album “Bleeding Star”.
This green screen malarky was newly affordable video technology, so it’s no surprise that it pops up all the time in music videos, but here it’s just overkill. It’s like they’re not quite confident enough in the song or their abilities on camera, so they’ve hidden behind an oil slick of green screen.
I’ve always thought of the JPS Experience a very male band. Their songs weren’t just love songs, but seemed to be about the struggles of love and the modern male, and even floppy fringes and silver space suits work perfectly with that.
They’re all so young and beautiful, and the song is lovely. Unlike other bands in this funding round, there’s still plenty of love for the JPS Experience. A lot of fans consider them to be a band that should have been much more successful than they were, which adds a slightly bittersweet tang to the video.
Best bit: Dave’s floppy fringe.
Director: Kerry Brown
Ngā Taonga Sound & Vision
Next… a chronological question is asked.