Tag: P-Money

P-Money feat. Scribe and 4 Corners “Synchronize Thoughts”

2001-p-money-synchronize-thoughtsSo, one afternoon in 2002 I was visiting my friend Dylan who worked in an office off Karangahape Road, sharing space with a TV production company and various other industry folk. Walking past one office, Dylz showed me a guy hard at work editing a music video. Giant orange letters floated around the screen, accompanied with the sound of Eastern European music mixed with hip hop stylings. I didn’t know what I was looking at, but there was something most intriguing about this video.

It turned out that the guy hard at work was director Wade Shotter and the video was P-Money’s second single “Synchronize Thoughts”, featuring Scribe and hip hop trio 4 Corners. It was another track that proved P-Money’s remarkable skills as a DJ and a producer, and further established Scribe as a hot young MC. Though, like previous single “Scribe 2001”, people tend to remember your name when it’s repeated throughout the chorus.

The video seems to have a somewhat higher budget than the DIY effort of “Scribe 2001”, but while it’s a simple set-up, the video has a slick, stylish look to it. The verses focus on the particular MC on vocal duty. They’re shot in the corner of a dark, shadowy room, and the minimal setting lets the lyrics stand out.

And it’s everyone in when the chorus comes along. Scribe takes the lead, with 4 Corners and P-Money backing him up. It’s a supremely confident video for a bunch of newcomers. But it’s pitched perfectly – it ain’t bragging if it’s true.

Best bit: the don’t-give-a-damn ending with just P-Money scratching.

Director: Wade Shotter
Ngā Taonga Sound & Vision

Next… ice ice baby.

P-Money “Scribe 2001”

“Scribe 2001” was a P-Money track (and the opening track on his debut album) but the song was undeniably about the young rapper Scribe. The early 2000s were good for Scribe, the golden years before things started to get complicated. With P-Money’s sophisticated beats, “Scribe 2001” is an introduction to this fresh MC who had a way with words.

The video is incredibly low-budget and was made by P-Money himself. There’s even a brief shot of him reflected in a mirror as he films Scribe, holding the tiniest of video cameras. If P-Money is ever in the shot, the camera is stationary.

The video begins with the duo and pals in a car on a rainy afternoon. They have the freshly released CD single of the track and they blast it in the car stereo, relishing this moment of awesomeness. The video then has a quick montage of New Zealand music personalities of the era – there’s Otis and Slave, Jane Yee, DJ Sir-Vere and Che Fu. And then here’s Scribe telling us his story’s just begun, implying he’s the logical next step in that line-up.

The low-budget video camera gives everything a dull grey, washed-out look. Even Scribe and P-Money look less like a respected DJ and MC and more like a couple of friends mucking around with a video camera. But back then, that’s kind of what they were – a couple of dudes who knew they had a cool song that needed a video.

The video is totally lacking in glamour. They’re hanging around in a hotel room, by some lifts, in a stairwell, in a record shop. It’s a bland utilitarian landscape, brought to life by the killer track.

At one point Scribe is sitting at a table in a nondescript hotel room. In front of him is some cash. Not stacks of Benjamins, rather a more modest Hillary and a Queenie. P-Money flicks a 20 at the camera. The scene comes across as both a parody of hip-hop videos and the sincere swagger of two guys who know one day they’ll be able to do that in a fancy hotel suite and with big stacks of Rutherfords.

But whatever flaws the video might have, none of it really matters. The song is so strong that the video doesn’t need to be super slick. Hey, it’s Scribe and he has some rhymes for you.

Best bit: the people who share the lift with Scribe: frozen; horrified.

Director: Peter Waddams
Ngā Taonga Sound & Vision

Next… take out the trash.