This is an HDU video. It starts with a circle. It’s shot in black and white and we’re not looking at anything in particular. Suddenly a curtain draws back and we’re on stage with HDU, looking at the band through a fisheye lens.
The stage is draped with white, which gives the impression that they’re performing in a marquee tent, which in turn makes me think of HDU being the entertainment at a wedding. And actually, that would be quite cool. It would be one way of getting rid of your drunk auntie, anyway.
The camera spends a lot of time lingering on the drummer, then well after a minute it moves onto the guitarist, then over for some bass and, oh, go on, some vocals too. Occasionally there’s a hint of an audience, but in my experience of the world of post-rock, bands never involve the audience like traditional rock groups do. So it could actually just be a random group of people lingering off to the side (wedding guests?), rather than fans of HDU.
Things end with a bright burst of light, then a lightbulb switches off. And, ok, that’s how an HDU video ends. Choice.
Note: Roger Shepherd listed “Schallblüte” as one of his five favourite Flying Nun videos, as part of the Ngā Taonga Sound & Vision’s celebration of Flying Nun’s 30th anniversary.
Best bit: the Playboy bunny sticker at the bottom of the bass guitar.
Director: Nigel Bunn
Ngā Taonga Sound & Vision
Next… it’s smooth time.
I’d always assumed that HDU were something like a death metal band, mainly based on their name. So I’ve just had the shocking discovery that – like most bands out there – HDU are just pop. Well, pop hidden under a lot of feedback.
Videos like this are difficult to write about. This is not an especially commercial music video. It’s not playing by the same sort of rules that most other music videos use. If every music video sits somewhere on the continuum of art and advertising, this video is far down the art end.