After last being seen in 2001, the D4 return from being big in Japan with with a new album. “Feel It, Like It” was actually the third single off their second album, but for some reason it was the first to be funded.
The video uses the ancient art of sock-puppetry to tell the story of a big night out. The colourful world puppet world is simply constructed yet very detailed with plenty of little bits to notice.
The story revolves around a young dude sock puppet who has a hot date with a lady sock puppet. After decking himself out in new threads (i.e. a non-holey sock), he meets his date to see a movie – a 3D concert movie of the D4. This is where the band make their first appearance, rocking out with a fake 3D shadow.
The experience seems to have an aphrodisiac effect on the sock-puppets, as the guy and girl head back to his place for a, er, handjob. Here’s the bit where the video isn’t so effective. After implying that there’s some sock sex happening, suddenly we see the bare hands of a man and woman sensually caressing each other. That totally kills the sock-puppet humour and makes it way more sexual and real that it needs to be.
Bloody hell. If you can’t make an entertaining video where sock puppets are having weird sock puppet sex, then you need to go back to sock puppet school.
Best bit: the awkward sock-puppet pashing.
Next… the long way around.