The “Anniversary” video is filmed at a backyard party, with the Feelers rocking out on a small suburban deck, next to the barbecue. But despite the modest setting, this is not a modest affair. The place is absolutely packed and there doesn’t really seem to be much room for people to move. It makes me wonder if this performance was the result of a competition to have the Feelers play at the lucky winner’s house, with the music video production being thrown in as a two-for-one.
So the video is packed full of lively 20-somethings, all decked out in plastic leis and holding cups of non-alcoholic punch. The huge crowd obviously made it hard for cameras to film the band, because much of the video footage shows the band as distant figures through a sea of partygoers.
In the middle of all the chaos, the Feelers seem to be having a great time. There are fire-breathers, drunk-girl dancing and even a moment where – super lol! – the Feelers’ drummer uses jandals to play the drums.
The of adventures the backyard gig give more life to the song. The lyrics are about a failed relationship, the sort of thing that would more traditionally get a video involving a girl in a cafe. But this video turns “Anniversary” in to a party anthem. And I think that’s part of the magic of the Feelers – they could turn all these straight MOR tunes into hugely popular drunken shoutalong experiences.
Best bit: the brief glimpse of the face of a chilled-out, eyebrow-ring-having party bro.