Matty J Ruys “Mine”

1995-matty-j-ruys-mineCatch-up time: this was missing from one of the NZOA databases that I used, but fortunately I found it in another.

Matty J is a determined man. “The girl will be mine,” he asserts. But which girl? This video has a United Nations of hotties for him to pick.

Directed by Mark Tierney, the video is simple but cool and urban. Wearing a shirt with an extremely pointy collar, Matty J is caught in a spotlight as he stands in front of a wall made from non-step steel, just in case he wanted to try out his Spider-Man movies.

Also standing by the non-slip wall is a number of women, each dancing to the song’s cool grooves, each giving the camera seductive looks. It’s almost like they’re auditioning to be “the girl”, except all the women have a bit of a don’t-give-a-dam look.

Just in case things were getting a little claustrophobic, Matty J ventures outside, hanging out in front of the old Central Post Office, where only the pigeons understand his angst. He also celebrates being outdoors by doing a seduction rap.

I like that this video has taken a low budget and made something quite styley out of it, including magically tranforming Queen Street into a much cooler urban area.

Best bit: Matty J’s dramatic grabs at the camera.

Director: Mark Tierney
Ngā Taonga Sound & Vision

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