“It’s My Sin” is a cruisy ode to life. The video is shot in high-contrast black and white, usually on a close-up of Jan’s head. Sometimes her hair and makeup is neat, other times it’s a little messed up.
It’s a simple video, but has really strong visuals. Jan vamps up well, and the high-contrast effect emphasises this even more. Also appearing in the video is an occasional microphone, a blindfold, a candle and a freshly poured half-pint of lager. And given that Jan spends most of the video under what are obviously very bright, hot lights, a cold beverage would no doubt have been very welcome.
On the YouTube page, Jan notes, “During the video I start to melt,” which conjures up an image of a Doctor Who alien, the melting pop star who can’t sustain human form away from the spotlight.
Best bit: the random blindfold at the beginning.
Director: Matt Noonan
Ngā Taonga Sound & Vision
Next… indie fun day at the beach.