The song proclaims, “Nice to see you! Nice knowing you!”. At first I thought maybe the song was about a pick-up artist who’d got so obsessed with the technique that he’d forgotten about the human side of things (yeah, I’m currently reading “The Game”). But then the line “it’s just till December” makes me wonder if, in fact, this is the tale of a season fruit picker, bidding farewell to his Central Otago sweetie.
Well, either way, the video doesn’t go there. It’s all in the moment. The band are performing at a bar in front of an audience that – unlike your typical rock band audience – are 90% female. But given that Liv Tyler once declared Crumb were “my favourite band in the world”, perhaps this is an accurate demographic. (On the other hand, Liv was once married to that guy from Spacehog…)
The video hams it up, using star wipes and displaying the band’s name in a cheesy faux neon-sign font. There’s a lot of energy from the band’s performance, but the some of the fixed camera footage gives the video a feeling of a CCTV video, or scenes from a Big Brother house’s weekly task being rock stars.
“Nice to See You” was Crumb’s first single, a radio-only release. The video has a bit of a low-budget feel to it, but it’s a lot brighter and shinier than the low-budget offers of 10 years prior. Digital was continuing to change things, making that $5000 go even further.
Best bit: the mannequins hanging out at either side of the stage.
Director: James Barr
Ngā Taonga Sound & Vision
Next… geriatric maternity.